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I contact the vast majority of my Facebook friends directly, have retweeted comments about the book, and even resorted to contacting my LinkedIn and Google+ contacts although I barely use those services.FreshPorts - mail/serialmail: Tools for passing mail across serial linksĪs an Amazon Associate I earn from qualifying purchases. Now, however, I have to use social media as a sales tool. I post crowdfunding projects on TC all the time because I think they’re cool and I tend to use social media to either make dumb jokes or talk about projects I’ve seen. I pride myself on trying to be a nice guy. And the best way to do it, sadly, is through spam. As someone used to fire-and-forget posting, convincing others to buy something I’ve built is a hard thing to do. As I intimated in in my last post, moving from passive content producer to active content salesperson is hard. Want to read all Mytro updates? Click here!Īs I approach the half-way mark of my crowdfunding project, I wanted to address the thing that makes me feel the worst about this whole process: the spam. This article originally appeared on TechCrunch. You can read a little bit about my efforts at email marketing my book, Mytro, below. I’m not afraid to use this magical tool but I respect it. I treat my mailing lists like sacred trusts, a tool that lets me talk to thousands of interested folks in a few seconds. I consider myself a spammer but in the nicest possible way. We can’t assume our audience is out there, waiting for us, if we don’t contact them directly. We don’t have distributors, marketers, and PR people – things that traditional publishers should be giving us. Look: we writers need all the help we can get. If you are marketing an indie book, you have to use email. This would make emails from me more expected and less intrusive.
Sadly, I didn’t prepare for the moment I’d become a spammer and I should have been one far earlier. Please do so and maybe I can stop them!įinally, Sundman asked how long all this took: years. You’ll also be bothered by pop-ups to subscribe. For example, you can sign up for my monthly book recommendation email here using SumoMe. How did I build up my list? I have a huge contact list which I’ve placed on ice and I am now using SumoMe to gather emails on all of my sites. I tend to use it for personalized emails to short lists of people, about 100 people or so. Use this at your own risk – Google doesn’t like it when you use their SMTP servers to send more than 200 emails. SerialMailer is a mail client that uses your own mail server to send out mass messages. It’s expensive, though, especially if you don’t intend to send out emails every week. MailChimp is great for mass email and I tend to add and remove lists as necessary. I want to sell books but I’m not a monster.Īs for mailers, I used MailChimp and SerialMailer. People trust my emails to be useful, readable, and fun. In a small list it’s acceptable but not very lucrative. In a large list that makes economic sense. Most email efforts result in about 1% in clicks. My clicks are pretty low, but that’s to be expected. These are a few of my latest email blasts.Ībove are my open and click rates. What kind of response do I get? In many cases, above industry average. I sometimes break out the big guns when I have a big announcement. I have about 10,000 users I could target right now thanks to various efforts – none of them nefarious – but I prefer targeted emails to carpet bombing. First, I have about 4000 users in my active two lists. John asked me a few questions: “How many people get it? What kind of response do you get when you send out a blast? What mailer tool do you use? How did you build up your mailing list? How long did that take?” In fact, the only surefire way of selling a book is via email. I’ve had plenty of retweets from folks with more than a million followers and the sales results have been abysmal. He, like me, found that Facebook was useless as a sales medium and Twitter was worse than useless. I was talking with my buddy John Sundman about email and social media and email.
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